From the second half of 2019, a very serious flu epidemic broke out in the United States, so a host of antiviral and anti-flu products gained a wave of popularity in the European and American markets, especially immune-related products such as elderberry and echinacea, the trend of increasing discussion fever on Twitter and blogs began, and with the global covid-19 pandemic in March 2020, the discussion fever of elderberry directly surged 16 times, leaving a host of nutritional supplements far behind.
The heat of the discussion data also feeds directly into the sales of the marketplace. The sales of elderberry products have been climbing on Amazon since March 2020 and are growing at an extremely fast rate, with a net increase of 360% in sales of elderberry products in just seven months, from February to September 2020.
Meanwhile, the sales of this elderberry gummies from Nature's Way have achieved a steady growth from the beginning of 2020, to a leapfrogging surge in the middle of the year, and then to an extremely fast climb in August. In February 2020, the average monthly sales were about 100,000 bottles, in July, the average monthly sales were about 230,000 bottles, and in September, the average monthly sales reached 800,000 bottles. It also ranked among the top 10 in the "Health and Home" category of the platform, making it one of the most popular nutritional supplements in the post-epidemic era. In addition, Zabees' elderberry gummies also fluctuated around the top 100 in the ranking, with sales surpassing those of HAVASU's elderberry gummies.
Meanwhile, in the herbal market report released by the American Botanical Council in August 2020, the overall sales performance of elderberry in 2019 also improved, with total sales surpassing Echinacea in third place, and in the first six months of 2020, its sales in mainstream channels and natural channels also increased by 241% and 125%, respectively, according to the trend, it is expected that the annual Sales are expected to reach $360 million, a figure that is more than 10 times higher than three years ago (2017).
At present, with the impact of cold air and the continuation of the epidemic, we can expect the immunization market to be hot in the future, while elderberries are expected to become the focus of this market in 2021 due to the global reduction in the production of elderberries berries.