Reportlinker, an industry data technology company, recently published a report titled "Taste Mask Market Forecast to 2028 - Impact of New Crown Epidemic with Global Category and Application Analysis", stating that the global taste mask market is expected to grow from USD 224.03 million in 2021 to USD 331.16 million by 2028 The market is expected to grow from USD 240.3 million in 2021 to USD 331.16 million by 2028, at a CAGR of 5.7%.
In terms of category, the flavor masks market can be segmented into sweet flavors, savory flavors, fat flavors, bitter flavors, and others.In 2020, bitter flavors held the largest market share.
Although most of the substances carry bitterness to some extent, a few of them gain application precisely because of their bitterness, especially for balancing other flavors such as sweetness. For example, to balance flavors, the flavor masking agent caffeine is added to many beverages such as soft drinks, hops are added to beer, and quinine is added to tonic water.
The Asia Pacific region accounted for the largest share of the global market for flavor masking agents revenue in 2020 due to the increasing adaptation of people to the Western lifestyle and diet.
Key players operating in the global flavor masking agents market include ADM, Cargill, Sensient Technologies, Carmi Flavors & Fragrances Limited, GEO Specialty Chemicals, Keva Edible Flavors & Fragrances Private Limited, India, and Roget, France.